Trackable marketing for a leaner landscaping business.
When you can’t connect marketing efforts to actual revenue, every dollar feels like a shot in the dark.
I help you identify what marketing tactics really work, so your landscaping business spends smarter and more confidently.
Landscapers, does this sound like you?
Is my marketing even working? How do I know?
What percent of revenue should I spend on marketing, and how do I allocate that between channels?'
We lack a forward-looking marketing strategy; we're constantly reacting instead of planning for growth.
What marketing tactics should we be doing? We're trying everything and it feels scattered. We don’t have a strategy.
We need a sounding board to review work and get strategic feedback on the marketing our in-house team is doing.
SERVICES
Strategic Marketing Support for Scaling Lawn & Landscape Companies
Marketing-to-Revenue Tracking
Marketing-to-Revenue Tracking connects your marketing efforts to your CRM leads, estimates, and revenue so you can see in real-time which channels truly drive growth.
Instead of just counting leads, you’ll know which efforts turn into real revenue over time and across channels — helping you invest smarter and grow profitably.
Marketing Roadmap and Advisory
Not sure how to build a marketing strategy that matches your growth goals? I help you:
Set the right marketing budget as a percent of revenue
Allocate funds to channels that truly deliver
Focus on tactics that fit your business instead of spreading too thin
Create a clear 6- to 12-month marketing roadmap
Get ongoing strategic guidance to stay on track
Team Mentorship
If your in-house marketer is wearing multiple hats and could use some strategic guidance, I offer:
A trusted sounding board to review their work and provide smart, strategic feedback
Flexible support to train and coach your marketer on new tactics and skills
Occasional check-ins to keep your marketing on track and aligned with growth goals
I help your marketing team get the guidance they need without the cost of full-time experts.
Google Local Service Ads (LSA) Management
Want to be the top result when local customers search for lawn or landscaping help? Sick of wasting money on spammy calls? Wondering how to get that Google Guaranteed badge your competitors flaunt?
I’ll handle your ads, make sure you only pay for real, qualified leads, and tie every lead back to actual revenue in your CRM.
You get clear proof your dollars are working – and more qualified customers in the door.
LeanScaper Certified Advisor |
LeanScaper Certified Advisor |
About Jaden
Hi there! I’m Jaden, and I specialize in marketing for the landscaping industry, helping businesses grow with smart, strategic marketing. I played a key role in scaling a Midwest company from $11 million to $30 million and now partner with lawn and landscape companies across North America to drive revenue-based results.
Before specializing in the landscaping sector, I spent several years executing both technical and creative marketing across various industries, including automotive and non-profits. This diverse background allows me to approach lawn and landscape marketing with a fresh, data-driven perspective.
When I’m not working on marketing strategy, you can find me at the CrossFit gym, planning my next international trip, or reading at my favorite local coffeeshop.
Why Verily?
Verily means “truly” or “certainly,” reflecting my commitment to bringing confidently measured marketing to the landscaping industry.
Contact
Interested in working together? Fill out some info and I will respond within two business days.